ARE BUSINESS GOALS ENOUGH?
You've heard of goals, mission statements and vision
statements. There are plenty of books and seminars
about goal setting. Did you know there were distinct
differences in goals, mission statements and business vision?
The differences are unique: this information will help you
separate what a goal is from a mission statement or a vision.
Goals are specific, measurable, realistic outcomes or results,
usually completed by a specific date. Tasks or assignments
support the completion of the goals, either by individuals or
groups of individuals. Goals support your mission and vision
statements, and goals, mission statements and vision is
usually aligned with your values.
Goal Example: ABC Company will release two new
computer programs in the United States by end of year 2005.
These products will influence long-term relationships in
the international community.
A Business mission is what you want your business to be;
how it is perceived in the world. A mission statement is
about what your business does or what products or services
your business provides. A mission can include the outcomes
of what you do and who you do it for.
Mission Example: ABC Company designs influential software
programs that enable people to find information on the Internet
in less than two seconds.
A Business Vision is about the impact your business will
have on the world. The Vision is what pulls you forward.
With a clear business vision, each day is effortless, with
more satisfaction and prosperity in your life.
Vision Example: U.S.-based ABC Company is the only software
provider of global nations. Ownership of ABC Company is
held as an Employee Stock Ownership Plan (ESOP). This plan
allows each employee to have a secure financial future.
Will I Get Better Clients or Customers with a Business Vision?
The best reason in the world to have a great vision than rely
on short-term goals is the ability to attract better clients.
Clarity about who you are and what you do on a daily basis is
supported by your vision. The more you focus on what your
clients or customers want and need, the easier it will be for
them to see your contributions. One client became so clear
on his vision that he eliminated the bottom twenty percent
of his clients, redefined his definition of his ideal customer,
and raised his fees.
Always remember that your business vision is the primary
requisite in the search for a successful business and life.
Goals come after the vision. Vision is bigger than anything.
Make sure you have your Vision with a Capital V.
Joanne Victoria, 25-year Vision and Business Coach helps entrepreneurs and solo professionals build successful lives and businesses by helping them tell their truth. Author of 3 Books including: Lighting Your Path! How To Create the Life You Want and Vision With a Capital V - Create the Business of Your Dreams. Joanne offers FREE help through her 2 monthly ezines, Lighting Your Path! -Discover Your Inner Truth at: mailto:JoanneVictoria-subscribe@topica.com and Create the Business of your Dreams at: mailto:CreateYourBusiness-subscribe@topica.com ~~~~~~~~~~~~~~~~~~ Do you want to expand your business and your life? Then order Joanne's latest book in either paperback or pdf format here: Vision With a Capital V - Create the Business of Your Dreams here: www.JoanneVictoria.com ~~~~~~~~~~~~~~~~~~ Orders: 888-503-2665 - Phone: 415-491-1344 ~~~~~~~~~~~~~~~~~~