Have you created a website for your Internet business? How many pages does your website contain? Does each of your website pages have a specific purpose? Your business website should consist of three different types of webpage. Each type of webpage has a specific purpose. The three types of webpages you should have include: Branding webpage, Sales Letter webpage, and Power Squeeze webpage.
The purpose of your branding webpage is to provide information about your Internet business. Customers may want to know who you are. If you claim to be an expert, they may want to see your credentials. They want to see the "face" behind the product or service that they are going to buy.
The branding page creates a brand for your business and for you as a person. This is the sole purpose of the branding page. Do not try to sell your product or service on this webpage. Do not offer a great deal of options. You may confuse the customer. If a customer is swamped with options then they may leave your website out of frustration.
Another reason to only provide information on your branding page has to do with the subscription rate. Only 1% of subscribers come from the branding webpage. This is a typical rate as tracked by an expert in the field. People have a short attention span so your branding webpage is no place to sell your product. You will already have plenty of company branding information to keep the customer occupied.
The next webpage your Internet website should have is called the Sales Letter webpage. The sole purpose of this page is to sell your product or service. Make it easy for your customer to purchase your product. Do not provide any other options that will distract them. Basically you want them to either buy or leave your website. Hopefully they will buy your product!
The next webpage is the Power Squeeze webpage. The main goal of the power squeeze webpage is to capture personal information. Force your customers to focus on providing their personal information. You can do this by providing incentives in exchange for personal information. For example, you can give them a free report if they subscribe to your list.
It is critical that you automatically send the customer to the sales letter page after the power squeeze page. You can achieve this by automatically sending them to the sales letter page after they have filled in their personal information.
Which of these three webpages is the most important? The Power Squeeze webpage is the most important page on your business website. 99% of your subscribers sign up at the Power Squeeze Page. Therefore, make sure that your Power Squeeze webpage is the best it can possibly be.
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